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Focus Areas

Women’s Empowerment

Women In Economy

Wanita Jana Rezeki

Empowering Women to Generate Sustainable Income

Driving Community Growth Through Women-Led Initiatives

PWDC’s Wanita Jana Rezeki initiative is designed to support and uplift women, especially at the community level, through income-generating opportunities, entrepreneurship development, and capacity-building.
Since its inception, the programme has evolved into a holistic empowerment initiative that not only provides financial assistance, but also strengthens skills, networks, and long-term self-sufficiency for women in Penang.

Programme Evolution

2020 to 2022
2020 to 2022

Financial Assistance for Micro-Entrepreneurs

In its initial phase, Wanita Jana Rezeki focused on providing small grants to women involved in food-based businesses and services such as home cooking and tailoring. A total of 29 women entrepreneurs received RM1,000 each in financial support. This provided them with a critical foundation to stabilise and grow their ventures.

2023
2023

Skills Development Through Strategic Partnerships

In 2023, the programme expanded to include structured training in culinary and confinement services. PWDC partnered with UiTM Penang Branch, including both the Permatang Pauh and Bertam Campuses, to deliver these skills development courses. A total of 20 women entrepreneurs benefited from the training, enabling them to improve service quality and enhance their earning potential.

2024
2024

Community-Based Empowerment with JPWK

In 2024, Wanita Jana Rezeki introduced a new focus by involving members of the Jawatankuasa Pembangunan Wanita dan Keluarga (JPWK). This phase aims to train JPWK leaders to design and implement income-generating programmes for grassroots women in their own communities.

The initiative also builds the leadership and project management capacity of JPWK members, helping them to execute community-based initiatives more effectively. By empowering JPWK leaders, the programme contributes to the creation of support systems, stronger networks, and broader access to economic opportunities, ultimately enhancing the well-being of women and families throughout Penang.

Programme Evolution

2020 to 2022

Financial Assistance for Micro-Entrepreneurs

In its initial phase, Wanita Jana Rezeki focused on providing small grants to women involved in food-based businesses and services such as home cooking and tailoring. A total of 29 women entrepreneurs received RM1,000 each in financial support. This provided them with a critical foundation to stabilise and grow their ventures.
2023

Skills Development Through Strategic Partnerships

In 2023, the programme expanded to include structured training in culinary and confinement services. PWDC partnered with UiTM Penang Branch, including both the Permatang Pauh and Bertam Campuses, to deliver these skills development courses. A total of 20 women entrepreneurs benefited from the training, enabling them to improve service quality and enhance their earning potential.
2024

Community-Based Empowerment with JPWK

In 2024, Wanita Jana Rezeki introduced a new focus by involving members of the Jawatankuasa Pembangunan Wanita dan Keluarga (JPWK). This phase aims to train JPWK leaders to design and implement income-generating programmes for grassroots women in their own communities.
The initiative also builds the leadership and project management capacity of JPWK members, helping them to execute community-based initiatives more effectively. By empowering JPWK leaders, the programme contributes to the creation of support systems, stronger networks, and broader access to economic opportunities, ultimately enhancing the well-being of women and families throughout Penang.

Objectives

  • Enable women to enter and remain in the workforce.
  • Enable women to participate in the economy and be given social protection and legal recognition.

Women in Economy Programmes

Women in Economy Conference: Rethinking Entrepreneurship in Today’s Women

Held on 24-25 September 2018, this conference explored initiatives and strategies to improve women’s economic participation. It was a collaboration with various partners, including the Penang State Government, MBPP, MPSP, and UNDP.
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PenMentor (previously known as Penang Women Entrepreneur Mentoring Programme (PWEMP))

This 6-month programme pairs new women entrepreneurs in Penang with experienced mentors. Custom modules are developed for different economic categories (B40 and M40/T20).

Economy Empowerment Through Capacity Building

Workshops cover business registration, bookkeeping, marketing, craft making, and setting up e-commerce platforms.

e-Commerce & Social Media Marketing Workshops

These workshops, in collaboration with various stakeholders, provide knowledge on digital marketing and networking opportunities for women entrepreneurs to market their products online.

Projek Eko-Kraf

This project empowers women, especially in the B40 category, with craft-making skills to earn side income. It was introduced in March 2018 at MBSP and State public housing projects.
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Let’s Make a Change Together

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